Art Direction and Concept Development to promote and introduce the benefits of using miniwell in products developed by  Göteborgstryckeriet .  Miniwell is a fine form of wellpapp – corrugated paper often used in packaging – which makes it suitable for creating smaller packaging or small complex construction without loss in esthetics.  We communicated this through the Babuschka Effect, that is a collection of boxes creating a Miniwell family which is appears – one by one – when they getting unboxed.  Work done at  Happy F&B  as a Design Intern.

Miniwell - Göteborgstryckeriet

 Art Direction and Concept Development to promote and introduce the benefits of using miniwell in products developed by  Göteborgstryckeriet .  Miniwell is a fine form of wellpapp – corrugated paper often used in packaging – which makes it suitable for creating smaller packaging or small complex construction without loss in esthetics.  We communicated this through the Babuschka Effect, that is a collection of boxes creating a Miniwell family which is appears – one by one – when they getting unboxed.  Work done at  Happy F&B  as a Design Intern.

Art Direction and Concept Development to promote and introduce the benefits of using miniwell in products developed by Göteborgstryckeriet.

Miniwell is a fine form of wellpapp – corrugated paper often used in packaging – which makes it suitable for creating smaller packaging or small complex construction without loss in esthetics.

We communicated this through the Babuschka Effect, that is a collection of boxes creating a Miniwell family which is appears – one by one – when they getting unboxed.

Work done at Happy F&B as a Design Intern.

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